NORTHAMPTON, Mass. – Cooley Dickinson Hospital’s Side by Side testimonial campaign won Silver Recognition in the 29th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. Nearly 4,000 entries were received in the competition, making the awards the largest healthcare advertising awards competition.
Side by Side won in the Total Advertising Campaign with TV category. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
Prairie Dog | TCG, the advertising firm the CDH Public Affairs team selected after an agency search in early 2011, conceived and produced the series. It features real people enlightening one another about an experience with Cooley Dickinson. The ads, shot on location and appearing in newspapers and on TV and the Internet, featured the Cancer Care Program, Minimally Invasive Surgery, Orthopedic Surgery, and CDH’s Patient Safety Excellence Award. View the TV spots and print ads here: www.thetalkisgood.com.
About Cooley Dickinson Hospital
Cooley Dickinson, a full-service community hospital, is ranked in the top 5 percent of all U.S. hospitals in patient safety by HealthGrades®, the country's leading independent health care ratings organization. It is the only hospital in the Springfield area to achieve the HealthGrades Patient Safety Excellence Award™ for three consecutive years. Cooley Dickinson’s staff of 1,650 professionals and more than 300 affiliated physicians comprise a network of emergency, surgical, clinical, rehabilitative, hospice and home care expertise that treats 40,000 emergency patients per year, delivers 800 babies, and collaborates with Massachusetts General Hospital to deliver comprehensive cancer care. Cooley Dickinson's vision is to make the upper Pioneer Valley the nation’s model healthy community, able to provide local access to the most advanced clinical treatments in a caring and neighborly setting. Learn more at www.cooley-dickinson.org.