The Talk is Good

Cooley Dickinson Hospital’s The Talk is Good campaign features local people in familiar Pioneer Valley places. It all started with a casting call to area residents who had received care at Cooley Dickinson Hospital.

The campaign features pairs of patients who have something in common – the great care they received at Cooley Dickinson – but also highlights something that makes them different. We focus on cancer care, orthopedics/the Joint Replacement Center and minimally invasive surgery. A fourth ad highlights Cooley Dickinson’s ranking in the top 5 percent of hospitals nationwide in patient safety and quality by HealthGrades®, an independent ranking association.